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ChromaBrew

Klarna

Reference value (#FFB3C7), not official Klarna brand guidelines. Confirm against their materials before shipping in their identity.

The widely cited anchor color for Klarna is #FFB3C7 — a near-white violet tone in the Finance & payments sector. It fails AA on white at 1.68:1 and needs a darker step for text; on dark grounds it passes AA body text on black at 12.52:1.

Use it as a seed, not a rule: open it in the generator to derive scales, accessible text steps, and themes in the same family, and confirm the current value against Klarna's own materials before shipping anything in their identity. Sector neighbors like Coinbase, PayPal, Wise make useful comparisons when positioning against competitors.

Sector: Finance & payments

Values in every format

HEX
#ffb3c7
RGB
rgb(255, 179, 199)
HSL
hsl(344, 100%, 85%)
OKLCH
oklch(0.844 0.092 2)
CMYK
cmyk(0%, 29.8%, 22%, 0%)

Scale derived from the anchor

  1. 50#fff4f7
  2. 100#ffe6eb
  3. 200#ffd0dc
  4. 300 ★#ffb3c7
  5. 400#e19cae
  6. 500#c98195
  7. 600#b1697d
  8. 700#945165
  9. 800#783d4f
  10. 900#5e2c3b
  11. 950#3e1724

Measured contrast

on white1.68:1 · fails AA
on black12.52:1 · AA normal ✓