Medium

Reference value (#000000), not official Medium brand guidelines. Confirm against their materials before shipping in their identity.

The widely cited anchor color for Medium is #000000 — a near-black black tone in the Streaming & media sector. It passes AA body text on white at 21:1; on dark grounds it fails on black at 1:1 and wants a lighter step there.

Use it as a seed, not a rule: open it in the generator to derive scales, accessible text steps, and themes in the same family, and confirm the current value against Medium's own materials before shipping anything in their identity. Sector neighbors like Netflix, Spotify, Disney+ make useful comparisons when positioning against competitors.

Sector: Streaming & media