Nike
Reference value (#111111), not official Nike brand guidelines. Confirm against their materials before shipping in their identity.
The widely cited anchor color for Nike is #111111 — a near-black black tone in the Sport sector. It passes AA body text on white at 18.88:1; on dark grounds it fails on black at 1.11:1 and wants a lighter step there.
Use it as a seed, not a rule: open it in the generator to derive scales, accessible text steps, and themes in the same family, and confirm the current value against Nike's own materials before shipping anything in their identity. Sector neighbors like Adidas, Manchester United, Liverpool make useful comparisons when positioning against competitors.
Sector: Sport
Values in every format
- HEX
- #111111
- RGB
- rgb(17, 17, 17)
- HSL
- hsl(0, 0%, 7%)
- OKLCH
- oklch(0.178 0 0)
- CMYK
- cmyk(0%, 0%, 0%, 93.3%)
Scale derived from the anchor
- 50#f7f7f7
- 100#ededed
- 200#dedede
- 300#cccccc
- 400#b2b2b2
- 500#999999
- 600#828282
- 700#696969
- 800#525252
- 900#3e3e3e
- 950 ★#111111
Measured contrast
on white18.88:1 · AA normal ✓
on black1.11:1 · fails AA