Reference value (#E60023), not official Pinterest brand guidelines. Confirm against their materials before shipping in their identity.
The widely cited anchor color for Pinterest is #E60023 — a mid-tone red tone in the Social sector. It passes AA body text on white at 4.78:1; on dark grounds it works for large text on black at 4.39:1.
Use it as a seed, not a rule: open it in the generator to derive scales, accessible text steps, and themes in the same family, and confirm the current value against Pinterest's own materials before shipping anything in their identity. Sector neighbors like Facebook, X, Instagram make useful comparisons when positioning against competitors.
Sector: Social
Values in every format
- HEX
- #e60023
- RGB
- rgb(230, 0, 35)
- HSL
- hsl(351, 100%, 45%)
- OKLCH
- oklch(0.582 0.236 25.5)
- CMYK
- cmyk(0%, 100%, 84.8%, 9.8%)
Scale derived from the anchor
- 50#fff5f4
- 100#ffe7e4
- 200#ffd2ce
- 300#ffb7b0
- 400#ff8d84
- 500#ff5753
- 600 ★#e60023
- 700#c6001c
- 800#9e0014
- 900#7a000d
- 950#4f0005
Measured contrast
on white4.78:1 · AA normal ✓
on black4.39:1 · AA large only