Uber

Reference value (#000000), not official Uber brand guidelines. Confirm against their materials before shipping in their identity.

The widely cited anchor color for Uber is #000000 — a near-black black tone in the Travel & delivery sector. It passes AA body text on white at 21:1; on dark grounds it fails on black at 1:1 and wants a lighter step there.

Use it as a seed, not a rule: open it in the generator to derive scales, accessible text steps, and themes in the same family, and confirm the current value against Uber's own materials before shipping anything in their identity. Sector neighbors like Lyft, Deliveroo, Ryanair make useful comparisons when positioning against competitors.

Sector: Travel & delivery