Zoom
Reference value (#2D8CFF), not official Zoom brand guidelines. Confirm against their materials before shipping in their identity.
The widely cited anchor color for Zoom is #2D8CFF — a bright blue tone in the SaaS & tech sector. It clears AA large text on white at 3.33:1 but not body copy; on dark grounds it passes AA body text on black at 6.31:1.
Use it as a seed, not a rule: open it in the generator to derive scales, accessible text steps, and themes in the same family, and confirm the current value against Zoom's own materials before shipping anything in their identity. Sector neighbors like Slack, Microsoft Teams, Atlassian make useful comparisons when positioning against competitors.
Sector: SaaS & tech
Values in every format
- HEX
- #2d8cff
- RGB
- rgb(45, 140, 255)
- HSL
- hsl(213, 100%, 59%)
- OKLCH
- oklch(0.646 0.192 255.9)
- CMYK
- cmyk(82.4%, 45.1%, 0%, 0%)
Scale derived from the anchor
- 50#f3f8ff
- 100#e2eeff
- 200#cae1ff
- 300#abcfff
- 400#7eb5ff
- 500 ★#2d8cff
- 600#107ef5
- 700#0065cb
- 800#0050a2
- 900#003c7e
- 950#002451
Measured contrast
on white3.33:1 · AA large only
on black6.31:1 · AA normal ✓