Booking.com
Reference value (#003580), not official Booking.com brand guidelines. Confirm against their materials before shipping in their identity.
The widely cited anchor color for Booking.com is #003580 — a deep blue tone in the Ecommerce sector. It passes AA body text on white at 11.53:1; on dark grounds it fails on black at 1.82:1 and wants a lighter step there.
Use it as a seed, not a rule: open it in the generator to derive scales, accessible text steps, and themes in the same family, and confirm the current value against Booking.com's own materials before shipping anything in their identity. Sector neighbors like Amazon, Alibaba, eBay make useful comparisons when positioning against competitors.
Sector: Ecommerce
Values in every format
- HEX
- #003580
- RGB
- rgb(0, 53, 128)
- HSL
- hsl(215, 100%, 25%)
- OKLCH
- oklch(0.351 0.137 259.2)
- CMYK
- cmyk(100%, 58.6%, 0%, 49.8%)
Scale derived from the anchor
- 50#f3f8ff
- 100#e3eeff
- 200#cce0ff
- 300#aeceff
- 400#84b4ff
- 500#6499ed
- 600#4a80d6
- 700#3467b6
- 800#235097
- 900 ★#003580
- 950#052352
Measured contrast
on white11.53:1 · AA normal ✓
on black1.82:1 · fails AA