eBay
Reference value (#E53238), not official eBay brand guidelines. Confirm against their materials before shipping in their identity.
The widely cited anchor color for eBay is #E53238 — a mid-tone red tone in the Ecommerce sector. It clears AA large text on white at 4.33:1 but not body copy; on dark grounds it passes AA body text on black at 4.84:1.
Use it as a seed, not a rule: open it in the generator to derive scales, accessible text steps, and themes in the same family, and confirm the current value against eBay's own materials before shipping anything in their identity. Sector neighbors like Amazon, Alibaba, Etsy make useful comparisons when positioning against competitors.
Sector: Ecommerce
Values in every format
- HEX
- #e53238
- RGB
- rgb(229, 50, 56)
- HSL
- hsl(358, 78%, 55%)
- OKLCH
- oklch(0.603 0.214 25.1)
- CMYK
- cmyk(0%, 78.2%, 75.5%, 10.2%)
Scale derived from the anchor
- 50#fff5f4
- 100#ffe7e4
- 200#ffd2ce
- 300#ffb7b0
- 400#ff8d85
- 500#ff5754
- 600 ★#e53238
- 700#c6001f
- 800#9e0016
- 900#7a000f
- 950#4f0006
Measured contrast
on white4.33:1 · AA large only
on black4.84:1 · AA normal ✓