NBA
Reference value (#1D428A), not official NBA brand guidelines. Confirm against their materials before shipping in their identity.
The widely cited anchor color for NBA is #1D428A — a deep blue tone in the Sport sector. It passes AA body text on white at 9.55:1; on dark grounds it fails on black at 2.2:1 and wants a lighter step there.
Use it as a seed, not a rule: open it in the generator to derive scales, accessible text steps, and themes in the same family, and confirm the current value against NBA's own materials before shipping anything in their identity. Sector neighbors like Nike, Adidas, Manchester United make useful comparisons when positioning against competitors.
Sector: Sport
Values in every format
- HEX
- #1d428a
- RGB
- rgb(29, 66, 138)
- HSL
- hsl(220, 65%, 33%)
- OKLCH
- oklch(0.396 0.128 261.9)
- CMYK
- cmyk(79%, 52.2%, 0%, 45.9%)
Scale derived from the anchor
- 50#f3f8ff
- 100#e4eeff
- 200#cee0ff
- 300#b1cdff
- 400#89b2fe
- 500#6d98e8
- 600#5480d1
- 700#3e66b2
- 800#2d5093
- 900 ★#1d428a
- 950#0c234f
Measured contrast
on white9.55:1 · AA normal ✓
on black2.2:1 · fails AA