Wix

Reference value (#FAAD4D), not official Wix brand guidelines. Confirm against their materials before shipping in their identity.

The widely cited anchor color for Wix is #FAAD4D — a bright orange tone in the SaaS & tech sector. It fails AA on white at 1.88:1 and needs a darker step for text; on dark grounds it passes AA body text on black at 11.15:1.

Use it as a seed, not a rule: open it in the generator to derive scales, accessible text steps, and themes in the same family, and confirm the current value against Wix's own materials before shipping anything in their identity. Sector neighbors like Slack, Microsoft Teams, Zoom make useful comparisons when positioning against competitors.

Sector: SaaS & tech