WordPress
Reference value (#21759B), not official WordPress brand guidelines. Confirm against their materials before shipping in their identity.
The widely cited anchor color for WordPress is #21759B — a mid-tone blue tone in the SaaS & tech sector. It passes AA body text on white at 5.14:1; on dark grounds it works for large text on black at 4.08:1.
Use it as a seed, not a rule: open it in the generator to derive scales, accessible text steps, and themes in the same family, and confirm the current value against WordPress's own materials before shipping anything in their identity. Sector neighbors like Slack, Microsoft Teams, Zoom make useful comparisons when positioning against competitors.
Sector: SaaS & tech
Values in every format
- HEX
- #21759b
- RGB
- rgb(33, 117, 155)
- HSL
- hsl(199, 65%, 37%)
- OKLCH
- oklch(0.531 0.097 232.9)
- CMYK
- cmyk(78.7%, 24.5%, 0%, 39.2%)
Scale derived from the anchor
- 50#eff9ff
- 100#daf1ff
- 200#bae6ff
- 300#99d6f7
- 400#76bde2
- 500#55a4cc
- 600#378cb4
- 700 ★#21759b
- 800#045a7c
- 900#00445f
- 950#002a3c
Measured contrast
on white5.14:1 · AA normal ✓
on black4.08:1 · AA large only