Coca-Cola
Reference value (#F40009), not official Coca-Cola brand guidelines. Confirm against their materials before shipping in their identity.
The widely cited anchor color for Coca-Cola is #F40009 — a mid-tone red tone in the Food & drink sector. It clears AA large text on white at 4.33:1 but not body copy; on dark grounds it passes AA body text on black at 4.85:1.
Use it as a seed, not a rule: open it in the generator to derive scales, accessible text steps, and themes in the same family, and confirm the current value against Coca-Cola's own materials before shipping anything in their identity. Sector neighbors like McDonald's, Starbucks, KFC make useful comparisons when positioning against competitors.
Sector: Food & drink
Values in every format
- HEX
- #f40009
- RGB
- rgb(244, 0, 9)
- HSL
- hsl(358, 100%, 48%)
- OKLCH
- oklch(0.608 0.249 28.7)
- CMYK
- cmyk(0%, 100%, 96.3%, 4.3%)
Scale derived from the anchor
- 50#fff5f3
- 100#ffe7e3
- 200#ffd3cc
- 300#ffb8ad
- 400#ff8e7f
- 500#ff5849
- 600 ★#f40009
- 700#c60005
- 800#9e0003
- 900#7b0002
- 950#4f0001
Measured contrast
on white4.33:1 · AA large only
on black4.85:1 · AA normal ✓