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ChromaBrew

Starbucks

Reference value (#00704A), not official Starbucks brand guidelines. Confirm against their materials before shipping in their identity.

The widely cited anchor color for Starbucks is #00704A — a deep green tone in the Food & drink sector. It passes AA body text on white at 6.15:1; on dark grounds it works for large text on black at 3.42:1.

Use it as a seed, not a rule: open it in the generator to derive scales, accessible text steps, and themes in the same family, and confirm the current value against Starbucks's own materials before shipping anything in their identity. Sector neighbors like McDonald's, KFC, Coca-Cola make useful comparisons when positioning against competitors.

Sector: Food & drink

Values in every format

HEX
#00704a
RGB
rgb(0, 112, 74)
HSL
hsl(160, 100%, 22%)
OKLCH
oklch(0.482 0.107 161.2)
CMYK
cmyk(100%, 0%, 33.9%, 56.1%)

Scale derived from the anchor

  1. 50#e5fff0
  2. 100#d0f9e2
  3. 200#b7edd0
  4. 300#99deba
  5. 400#76c69f
  6. 500#55ae84
  7. 600#36966c
  8. 700 ★#00704a
  9. 800#006341
  10. 900#004b30
  11. 950#002f1c

Measured contrast

on white6.15:1 · AA normal ✓
on black3.42:1 · AA large only