KFC
Reference value (#E4002B), not official KFC brand guidelines. Confirm against their materials before shipping in their identity.
The widely cited anchor color for KFC is #E4002B — a mid-tone red tone in the Food & drink sector. It passes AA body text on white at 4.85:1; on dark grounds it works for large text on black at 4.33:1.
Use it as a seed, not a rule: open it in the generator to derive scales, accessible text steps, and themes in the same family, and confirm the current value against KFC's own materials before shipping anything in their identity. Sector neighbors like McDonald's, Starbucks, Coca-Cola make useful comparisons when positioning against competitors.
Sector: Food & drink
Values in every format
- HEX
- #e4002b
- RGB
- rgb(228, 0, 43)
- HSL
- hsl(349, 100%, 45%)
- OKLCH
- oklch(0.579 0.234 23.9)
- CMYK
- cmyk(0%, 100%, 81.1%, 10.6%)
Scale derived from the anchor
- 50#fff5f4
- 100#ffe7e4
- 200#ffd2ce
- 300#ffb7b1
- 400#ff8d87
- 500#ff5658
- 600 ★#e4002b
- 700#c50024
- 800#9e001a
- 900#7a0012
- 950#4e0008
Measured contrast
on white4.85:1 · AA normal ✓
on black4.33:1 · AA large only