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ChromaBrew

KFC

Reference value (#E4002B), not official KFC brand guidelines. Confirm against their materials before shipping in their identity.

The widely cited anchor color for KFC is #E4002B — a mid-tone red tone in the Food & drink sector. It passes AA body text on white at 4.85:1; on dark grounds it works for large text on black at 4.33:1.

Use it as a seed, not a rule: open it in the generator to derive scales, accessible text steps, and themes in the same family, and confirm the current value against KFC's own materials before shipping anything in their identity. Sector neighbors like McDonald's, Starbucks, Coca-Cola make useful comparisons when positioning against competitors.

Sector: Food & drink

Values in every format

HEX
#e4002b
RGB
rgb(228, 0, 43)
HSL
hsl(349, 100%, 45%)
OKLCH
oklch(0.579 0.234 23.9)
CMYK
cmyk(0%, 100%, 81.1%, 10.6%)

Scale derived from the anchor

  1. 50#fff5f4
  2. 100#ffe7e4
  3. 200#ffd2ce
  4. 300#ffb7b1
  5. 400#ff8d87
  6. 500#ff5658
  7. 600 ★#e4002b
  8. 700#c50024
  9. 800#9e001a
  10. 900#7a0012
  11. 950#4e0008

Measured contrast

on white4.85:1 · AA normal ✓
on black4.33:1 · AA large only