Pepsi
Reference value (#01437C), not official Pepsi brand guidelines. Confirm against their materials before shipping in their identity.
The widely cited anchor color for Pepsi is #01437C — a deep blue tone in the Food & drink sector. It passes AA body text on white at 10.02:1; on dark grounds it fails on black at 2.1:1 and wants a lighter step there.
Use it as a seed, not a rule: open it in the generator to derive scales, accessible text steps, and themes in the same family, and confirm the current value against Pepsi's own materials before shipping anything in their identity. Sector neighbors like McDonald's, Starbucks, KFC make useful comparisons when positioning against competitors.
Sector: Food & drink
Values in every format
- HEX
- #01437c
- RGB
- rgb(1, 67, 124)
- HSL
- hsl(208, 98%, 25%)
- OKLCH
- oklch(0.381 0.113 252)
- CMYK
- cmyk(99.2%, 46%, 0%, 51.4%)
Scale derived from the anchor
- 50#f2f8ff
- 100#e1efff
- 200#c8e2ff
- 300#a7d0ff
- 400#81b7f3
- 500#639ddd
- 600#4985c6
- 700#326ba8
- 800#20548a
- 900 ★#01437c
- 950#02264a
Measured contrast
on white10.02:1 · AA normal ✓
on black2.1:1 · fails AA